Our friends at Wandering Mollusk brought us an exciting challenge: to create a bold and disruptive brand for their hot sauce that would stand out in a crowded market. The sauce already had a loyal following, but it needed a name and identity that truly captured its spirit. That’s how TOS – That Other Sauce came to life.

As art director, I led the conceptualization and worked closely with our illustrator to craft a label that feels energetic, fresh, and full of personality. We aimed to create a bold, progressive brand that pushes TOS into a category all its own, blending custom illustrations with an edgy tone that reflects its adventurous character.

To bring it all together, we designed and developed a custom WordPress eCommerce website that extends the brand online, making it easy for customers to connect with TOS and order their favorite sauce. The end result is a cohesive, standout identity that’s just as memorable as the sauce itself.

Illustration: Zach Janzen