02
Brand identity, Website, Packaging
Fern + Cedar











Project Information
Fern + Cedar Brewing embodies a unique, bold, and tasty experience in the heart of Qualicum Beach. As the designer from the ground up, I was responsible for creating the brand identity, defining the mood and essence, and designing the core lineup of beer can labels.
Fern + Cedar is a west coast bar situated in a picturesque seaside community. Our goal was to ensure the brand collateral reflected the natural beauty of its surroundings. This included designing a custom mural in the brewery, which featured a bold design harmoniously integrated with the numerous ferns within the space.
Most recently, I led the redesign of the Fern + Cedar website to be fresh, modern, and informative. The new site effectively showcases the beer lineup and food menu items, providing a comprehensive and engaging online presence for the brand.
Live site: Preview
Creative Direction: Taylor Leigh
Development: Daelen Berg
Fern + Cedar Brewing embodies a unique, bold, and tasty experience in the heart of Qualicum Beach. As the designer from the ground up, I was responsible for creating the brand identity, defining the mood and essence, and designing the core lineup of beer can labels.
Fern + Cedar is a west coast bar situated in a picturesque seaside community. Our goal was to ensure the brand collateral reflected the natural beauty of its surroundings. This included designing a custom mural in the brewery, which featured a bold design harmoniously integrated with the numerous ferns within the space.
Most recently, I led the redesign of the Fern + Cedar website to be fresh, modern, and informative. The new site effectively showcases the beer lineup and food menu items, providing a comprehensive and engaging online presence for the brand.
Live site: Preview
Creative Direction: Taylor Leigh
Development: Daelen Berg
Fern + Cedar Brewing embodies a unique, bold, and tasty experience in the heart of Qualicum Beach. As the designer from the ground up, I was responsible for creating the brand identity, defining the mood and essence, and designing the core lineup of beer can labels.
Fern + Cedar is a west coast bar situated in a picturesque seaside community. Our goal was to ensure the brand collateral reflected the natural beauty of its surroundings. This included designing a custom mural in the brewery, which featured a bold design harmoniously integrated with the numerous ferns within the space.
Most recently, I led the redesign of the Fern + Cedar website to be fresh, modern, and informative. The new site effectively showcases the beer lineup and food menu items, providing a comprehensive and engaging online presence for the brand.
Live site: Preview
Creative Direction: Taylor Leigh
Development: Daelen Berg
Victoria, BC
Copyright © 2024 Jordan Mah Studio
Victoria, BC
Copyright © 2024 Jordan Mah Studio
Victoria, BC
Copyright © 2024 Jordan Mah Studio