Empress 1908 Gin's website and print collateral were designed to elevate the brand's aesthetic and user experience, celebrating its exquisite taste and sensory appeal. As a designer, I have been integral to Empress Gin's creative journey since 2018, contributing to various projects from website UI design to crafting gin labels and print collateral, such as gift bags, case boxes, and recipe cards.

The website redesign aimed to create a seamless and dynamic online experience, showcasing Empress Gin's impressive lineup, including the new Elderflower Rose and Cucumber Lime gins. With a focus on engaging animations and an intuitive cocktail recipe page, the site allows users to easily explore and enjoy hundreds of cocktail recipes.

Live site: Preview

Creative Direction: Taylor Leigh
Animation: Cory Ransom
Development: Daelen Berg
Motion: Zach Janzen