Shuck Taylors welcomes you with the warmth of familiarity and the excitement of discovery. As the lead designer, I had the privilege of art directing this new venture for Jess Taylor, the creator of Wandering Mollusk. Shuck Taylors, an unconventional dive bar in the heart of Victoria, celebrates fresh seafood with a global twist.

My role involved creating the brand identity and crafting custom signage, interior graphics, wall murals, 3D signage, and an oyster bucket fridge design. Each element was designed to reflect the bar's casual vibes and global flavors, providing a welcoming and visually engaging experience.

Illustration: Zach Janzen