Oak & Stone is a visionary condominium development by Abstract Developments, located in the heart of Victoria’s rapidly growing Shelbourne Valley. This landmark project celebrates the natural beauty of the neighbourhood while inviting residents to become part of an emerging and dynamic community.

I was tasked with creating the complete brand identity for Oak & Stone, drawing inspiration from the area’s connection to nature. The design features a sophisticated oak leaf icon paired with an elegant typeface, reflecting the premium living experience the development offers.

In addition to the branding, I designed the environmental graphics for the Oak & Stone show suite, creating a cohesive and immersive experience for potential buyers. This included art directing the space and crafting custom graphics that captured the essence of the development.

My work extended beyond the visual identity to include the real estate marketing package and key components of the marketing strategy. I art-directed both the photography and video production, ensuring every detail aligned with the brand’s refined aesthetic and storytelling.