Driftwood Spirits came to us with a beautifully designed label but no cohesive story or point of view. As art director, it was my job to help bring their brand to life and craft a strategy that would highlight the extraordinary nature of their gins. Working closely with our creative team, I developed a brand strategy and tone of voice that leaned into the unexpected, creating a brand experience that feels truly out of this world.

I led the creative vision, art-directing everything from the conceptual photography to the iconography and print collateral. Collaborating with our creative director, I also helped shape the brand’s messaging to ensure it resonated with the bold, otherworldly concept we envisioned.

The final result redefined Driftwood Spirits. We unveiled their bottles as if suspended in otherworldly terrains, brought to life through custom photography and unique composites. This concept flowed seamlessly across print materials, video animations, and a fully animated WordPress website. The site invites users to dive into the story behind each gin variant, using immersive visuals and web animations to create a truly engaging experience.

Creative Direction: Taylor Leigh
Animation: Zach Janzen
Photography: Cory Ransom
Motion: Zach Janzen